Brainsights


Canadian Broadcast Sales has partnered with Brainsights, a world leader in neuromarketing measurement, to uncover the way the human brain hears and processes radio commercials.

Radio is the market leader in delivering encoding and memorability, outperforming television and digital.

  • Radio reinforces, reminds and solidifies brand messaging
  • Radio resonates across all key metrics of cognitive reception:
    Attention, Connection and Encoding
  • Radio is the "killer app" as it relates to memorability and message encoding

HOW DOES IT WORK?

Brainsights measures people's subconscious responses to audio or visual content. Respondents wear headsets over their left frontal lobe that measure brainwaves on a second-by-second basis using EEG (electroencephalography).

Three specific mental states have been found to influence advertising results:

Category Performance: A Closer Look

Radio versus TV: A Closer Look

Learn More

Media Coverage






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