Tourism


LISTEN UP!  Radio is Driving Consumers to Hit the Road

Canadians are eager to travel; 40% plan to vacation overnight within driving distance of their home. 

Radio has the ability to reach 9/10 Canadians weekly; more than any other medium.  It has a proven track record with best in class ROI, the highest engagement & the lowest ad avoidance of any media!  Appeal to listeners emotions with customized, geo-targeted creative that will drive consumer response for your business via radio.

THE RIGHT TIME FOR RADIO

Radio is profoundly well-positioned to be the go-to medium through this period of turbulence.

What radio brings to the table:

  • Even during this difficult period, radio offers unparalleled reach
  • Radio is almost 50% less expensive than other major media
  • Radio’s neuro-cognitive impact is comparable to other major media
  • Radio is trusted and local
  • Radio offers market, regional and national deployment
  • Radio drives consumer behaviour, especially online search
  • Radio creative production is available at no cost
  • Radio creative can be produced, distributed and revised with 48 hours
  • Radio will not face content bottlenecks

TAKE RADIO ON YOUR NEXT EPIC ROAD TRIP.

For further information and radio advertising opportunities contact:  

Jamie Barnes - jamie@radiocbs.com or Joan Kaminski - joan@radiocbs.com.

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Survey Releases

NUMERIS PPM
NUMERIS DIARY
RADIOCOUNT
RTS

COMPETITIVE
LANDSCAPES

Market
Populations

1

Toronto 6,202,225

2

Montreal 4,291,732

3

Vancouver 2,642,825

4

Ottawa-Gat... 1,488,307

5

Calgary 1,481,806
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