RadioGAUGE


The global standard for measuring radio advertising effectiveness.

RadioGAUGE's ability to demonstrate the effectiveness of radio, and the increased investment in the medium experienced in the UK, are what motivated CBS to invest heavily in an exclusive Canadian partnership. RadioGAUGE increases the level of accountability radio delivers to advertisers. Canadian benchmarks confirm that radio has a valuable place in the media mix.

RadioGAUGE Canadian Benchmarks:

Clients from the petroleum, banking, full service restaurant, appliance and gaming sectors used RadioGAUGE to test their advertising. In all cases using radio alone, or adding it to the media mix, resulted in significantly higher scores for all measures.

Custom radio effectiveness research free to agencies and advertisers:

  • Individual PowerPoint debriefs for every campaign tested
  • Campaign results benchmarked against market sector competitors
  • Brand level results are confidential, but data adds to benchmarks
  • Opportunity for media agency to provide more strategic and creative input
  • Helps to build stronger relationships between agency and advertiser
  • Offers comparative category intelligence
  • Recommendations for improving performance of creative execution
  • Benchmarking recognizes and communicates what the best advertisers do well

Learn more about RadioGAUGE

Radio's Brand Building Power by Category



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Survey Releases

NUMERIS PPM
NUMERIS DIARY
RADIOCOUNT
RTS

COMPETITIVE
LANDSCAPES

Market
Populations

1

Toronto 6,202,225

2

Montreal 4,291,732

3

Vancouver 2,642,825

4

Ottawa-Gat... 1,488,307

5

Calgary 1,481,806
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