Insights Department


National Coverage with Individual Service

Insights are a vital component in communication planning and buying and essential to the sales process. Canadian Broadcast Sales (CBS) recognizes the need to understand the customer’s primary consumer in detail (i.e. demographics, media habits and lifestyle).

CBS invests heavily in this area and our commitment to the successful RadioGAUGE campaign diagnostic tool is a clear demonstration of this. The Insights Department has always been a valuable part of CBS and an integral part of our strategic plan. CBS has a responsibility to be the ‘go to’ resource for information on radio and its communication role in Canada.

CBS has the largest Insights Department of any national radio sales group. Our team of highly skilled, creative and devoted individuals provides detailed analysis and insights to our station clients and advertising customers.

CBS management and account executives use these vital resources to accurately represent our stations and broadcasters to the advertising community.

Research services include:

  • Audience analysis
  • Demographic trending
  • Radio format analysis
  • Qualitative research
  • Media trending
  • Customized market initiatives
  • Consumer, company and product presentations
  • Market analysis and comparisons


it's possible
Canadian Broadcast Sales is owned, in equal parts, by Corus Entertainment Inc. and Rogers Communications Inc.

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Survey Releases

NUMERIS PPM
NUMERIS DIARY
RADIOCOUNT
RTS

COMPETITIVE
LANDSCAPES

Market
Populations

1

Toronto 6,202,225

2

Montreal 4,291,732

3

Vancouver 2,642,825

4

Ottawa-Gat... 1,488,307

5

Calgary 1,481,806
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Canada's leading national radio sales company.
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