I.T./Systems


National Coverage with Individual Service

Canadian Broadcast Sales (CBS) believes you cannot manage what you do not measure.

This belief led to the creation of a unique in-house I.T. department and database management system. We review all the information we gather…and we gather every possible piece.

We can quickly access information such as:

  • Spending by product category, client or agency
  • Billing by sales rep, office or station
  • Account churn
  • Dollars by demo

CBS can track business in detail and provide the industry with knowledge and understanding of category trends, demographic spending, market pricing and more.

Our systems provide:

  • Easy access
  • Customized reporting
  • Data accuracy
  • Historical trends
  • Market comparisons
  • Projections

CBS is a market leader. We have changed the way the business is managed and sold. Our innovations continue to transform the radio industry in the digital era.


it's possible
Canadian Broadcast Sales is owned, in equal parts, by Corus Entertainment Inc. and Rogers Communications Inc.

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Canada's leading national radio sales company.
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